We Find Your Passionate Customers
They Innovate and Give Great Ideas
We Help Them Collaborate Openly

You Get Home-Run Innovations for
  Products, Service, and Marketing.

            Imagine…  Imagine 100 of your most passionate customers sharing amazing ideas, innovations, and collaborations to improve your product, service, and marketing.  Opassion can help you find passionate customers who would love to help you and your company.

            Passionate customers are an underutilized asset of your company.  They exist, but do you know who they are?  Have you ever treated them uniquely to ask for ideas and innovations?  Have you ever connected them with each other?  Passionate customers have ideas – lots of ideas.  Some of the ideas are silly, some are okay, and some of them could deliver amazing results to your company.  Many of the ideas are valuable and some of the biggest profit-makers in business came from a passionate person with a wild idea. 

            Do you have 10,000 or more customers?  Do you have passionate customers – the top 1%?  Imagine finding the top 1% of customers, who may be the most revenue, or most loyal, or loudest, or most active word-of-mouth marketers, or the fringe and leading edge users.  Do you believe that for every $1 you invest in efforts with passionate customers, you could get a return on investment of $10?  Imagine you and your team coming up with the next home-run idea for your company.

            Most companies spend most of their sales/marketing budget on new customer acquisition.  Some money, but never enough, is spent on current customers and relationships.  Some of that is spent with a focus on customer retention, which is the least happy customers.  Currently, across the country, almost nothing is spent with a focus on the top 1% of passionate customers.  Opassion will spread our vision and passion of working with passionate customers.

            Opassion helps find your passionate customers, connect with them emotionally, and engage their passion for ideas to expand and improve marketing and products.  We estimate that 1 in 100 customers are passionate customers and 1 in 1,000 will create magic for your company.

            Opassion helps you achieve these results in three steps, so you can test the concept before major commitment.  First, we launch a Pilot Project of 3 days to find  passionate customers, get first ideas from group, and review results and potential for collaboration.  The price is $9,500 plus travel expenses.  Second, we launch an Innovate Project of 10-30 days, using our proprietary process and platform, to connect passionate customers to innovate and collaborate, and review ideas for home-runs for you and your company to implement.  Third, if Innovate Project achieves your desired return on investment, we launch an Expand Project to broaden the number of people participating and create an ongoing process and service for passionate customer innovation.

For free ideas and newsletter email orangepassion@aweber.com