Ideas
To give you the flavor of Orange Passion and what we mean by passionate customer innovation, here are some ideas:
Orange Passion overview -
2 page summary and Pilot Project pricingDemocratizing Innovation by Eric von Hippel -
a book summaryBuild-A-Bear -
a case study of kid customers building their own productsTime Magazine -
March 2006 excerpt on big, bold ideas coming for customers Yamaha Motors Europe -
a case study of customer design innovationBooz Allen Hamilton R&D Study -
a study about return on R&D spendingBusiness Week -
a summary of article on most innovative companiesWhat ideas can you imagine coming from your passionate customers?